“anyone who lives within their means, suffers from a serious lack of imagination”
Always the entrepreneur and having never had a 9-5 job, a ride on the back of a moped travelling around Sri Lanka in the torrential rain (was meant to be the dry season!) gave me the idea for my next project…
My background is a creative one; having studied photography I moved to London with my camera in one hand, a suitcase in the other!
I set up a photography stall at Sunday Up Market, dragging hundreds of bags across London every Sunday morning, always late and usually soaked from the rain (I see a pattern occurring here!)
After 2 years I hung up my fingerless gloves and embarked on a new project setting up Freeze Photography, from photographing (and flirting) with Elinor from Mighty boosh to child photography while being a nanny, life as a freelancer living in London had it’s limitations for me. And alas that wasn’t to be my calling…
So 24th January 2011, perfect day to introduce my new idea!
My Dad was an Antiques dealer when I was growing up (after being a life guard, actor and now a designer, I wonder where I get it from!) So I have always had an interest in furniture. “ Hasn’t it got a lovely patina’’ was a common phrase when I was growing up!
This has developed into the concept of up cycling furniture, the idea of redesigning and reworking existing pieces into almost works of art, recycling the past, an old windowpane for example becoming a coffee table! Taking yesterdays functionality and redesigning it into today’s reality.
The excitement I get when trawling the second hand furniture shops and car boot sales, suddenly finding a piece of furniture that I know I can inject new life into and the importance of recycling and reusing is how “What goes around comes around” was born.